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SHEDQUARTERS

8 W 38TH STREET

SUITE 504

NEW YORK, NY 10018

We were asked to create a short piece that OXO could use in order to renew and revitalize their place in the ever crowded Coffee market. The spot was designed to celebrate OXO's unique approach to creating products that simplify the brewing process and allow for maximum enjoyment, every day. Over two (very well-caffeinated) days in our studio and at OXO's product testing lab in New York, we shot coffee and tea being ground, brewed, poured, and sipped. The video was launched across all of OXO’s digital and social channels on National Coffee Day.

Director: Matt Donovan

Director of Photography: Matty McClain

Movi Op: John Carr

Associate Producer: Tom McDonald 

Production Manager: Dana Inglehart

First AC: Drew English

Gaffer: Cory Dahn

Set Design: David Brenneman

Sound & Color: ProMedia

Post-Production: The Shed

Client: OXO