Defined by the rigorous design of its tools and accessories, the OXO brand has established itself as one of the biggest names in housewares. In order to improve brand awareness and help drive online sales, OXO needed eye-catching, fun, high-gloss videos that would showcase the unique features of their products. They needed them fast and at scale.



We assessed OXO’s needs and built them a content machine. We worked closely with OXO’s brand team to establish a fresh look and feel that could carry across all product categories: kitchen, household, coffee & tea, and ‘tot’, OXO’s line of baby products. We designed a production facility with a modular set that could be changed quickly and easily between various environments. To manage overlapping work streams, we conducted all phases of production under one roof; keeping post-production in house enabled us to turn edits around quickly and efficiently.


By 2019, The Shed will have completed more than 350 product videos from concept to delivery. To date, the videos have been collectively viewed millions of times and helped boost online sales for OXO.

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NEW YORK, NY 10018