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SHEDQUARTERS

8 W 38TH STREET

SUITE 504

NEW YORK, NY 10018

Director: Matt Donovan
Director of Photography: Matty McClain
Partnering Agency: Sudler & Hennessey
Line Producer/PM: Kate Balandina
First AD: Jeff Nash
First AC: Troy Dobbertin
Gaffer: Steve Becker
Second AD: Eddie Hellman
Second AC: Andreas Roalsvig
Best Boy Electric: Sam Edgerton
Key Grip: Marc Labbatte
Production Designer: Ian Salter
Art Director: Russell Mangicaro
Prop Stylist: Abby Manock
Baby Wrangler: Meryl Salzinger
Production Coordinator: Jonathan Trimby
Wardrobe Supervisor: Ornella Chiossone
Make Up Dept. Head: Alyssa Bono
Make Up Asst.: Rashida Bolden
Production Assistant: Duane Aikman
Production Assistant: Patrick Reedy
Production Assistant: Brian Sweeney
Production Assistant: Laura Potter
Editor: The Shed
Music: Rumble Audio 
Color Grading: Post Pro Gumbo
Photographer: Joris Reynaud
Client: GSK
Talent: Philip King - Voiceover
Laura Arrigoni - Mother
Carl Bernzweig - Father
Massimo Avella - Physician
Eleanor Seltzer - Sick child
Gabrielle & Layla Stitzer - Infant
John Mirandona - Young boy
Amanda Lapergola - Boy’s mother
Ariana Spinelli - Adolescent girl
Idalia Limon - Girl’s mother
Georgie De Lahoz - ER Doctor
Kimmy Dole - Nurse
Robert Garza - Nurse

CHALLENGE

 

Made by GSK, Bexsero is a vaccine that prevents meningococcal B disease, a fast-moving and deadly condition that mainly affects children and adolescents.

 

New York creative agency Sudler & Hennessey recruited us to create video content for GSK as part of an international marketing campaign promoting Bexsero. The marquis piece needed to communicate the danger of meningococcal B disease, which is easily misdiagnosed and can kill patients within days. The production required capturing overlapping storylines with a large cast that included children and infants, and needed to be turned around quickly.

 

SOLUTION

We created a script & storyboard that focused on a physician’s POV and how a patient’s condition can change in the blink of an eye. In just one day of filming at the Coler-Goldwater Hospital on Roosevelt Island, we carefully timed each hour to capture these scenes with multiple cast members in several locations. The lighting, camera work, and character emotions were all deliberately executed to drive home the life-and-death nature of the topic.

 

We’re thrilled to have reached thousands of eyes in the global medical community across four continents. We’re even prouder to know this content has the potential to save even more lives.  Our work has continued with both the agency and the brand, to help spread the word about breakthrough medicine and technology.